BrightEyes | Children’s Eyewear & Retail Campaign
Photo Retouching, Brand Development & Point-of-Sale Advertising
BrightEyes began with inconsistent, low-quality source photography and was developed into a cohesive children’s eyewear campaign. I corrected color and lighting, integrated eyewear, designed the custom BrightEyes logo and supporting graphics, and unified the images into a consistent commercial look.
The campaign was then extended into realistic optical-store advertising, including large-format poster and countertop point-of-sale displays built into heavily revised retail environments.
Image Retouching & Cleanup | Color correction, exposure balancing, cleanup, reconstruction, and final Photoshop finishing.
Product Integration | Eyewear placement, scale, reflections, fit, and realistic interaction with the photography.
Logo & Graphic Design | Custom BrightEyes logo, campaign typography, supporting graphics, and retail advertising layouts.
Campaign Consistency | Unified color, lighting, skin tone, wardrobe, and overall visual direction across multiple images.
Retail & POS Advertising | Campaign artwork adapted into poster and countertop display formats within AI-assisted, Photoshop-refined optical retail environments.