Fuel the Ride | Energy Supplement Campaign
Brand System Overview | Logo, typography, color palette, product concept, and campaign layouts developed into a unified visual system.
Outdoor Advertising Mockup | Bus stop campaign placement with the hero image rebuilt and composed for large-format public display
Retail Poster & Packaging Concept | Supplement packaging and retail poster design composited into a storefront-style display.
Instagram Campaign Mockup | Mobile-first campaign layout adapted for social media, with the subject, message, and branding reframed for vertical viewing.
Website Campaign Mockup | Desktop landing page concept showing how the hero image and brand message adapt to a wide digital format.
Brand Identity, Product Mockups & Multi-Format Campaign Assets
Fuel the Ride is a concept energy supplement campaign built around one flexible hero image system.
Starting from a stock cycling image, I developed the brand identity, expanded and rebuilt the hero artwork, created packaging concepts, and adapted the campaign across social media, web, outdoor advertising, and retail display formats.
This project represents the full Indigo M approach: brand-aware image development, campaign asset adaptation, seamless photo editing, and final visual polish across multiple marketing formats.
Brand Identity & Campaign Direction: Developed the logo, typography, color palette, visual style, product concept, and overall campaign look.
Hero Image Expansion: Rebuilt and extended the original cycling image so it could work across square, vertical, wide, and outdoor formats.
Multi-Format Campaign Assets: Created campaign layouts for Instagram, web, bus stop advertising, billboard-style placement, and retail display.
Product & Packaging Visualization: Designed and composited supplement packaging concepts to connect the digital campaign with a physical retail product.
Final Image Finishing: Matched color, lighting, contrast, scale, and layout across the full campaign for a consistent brand presentation.