Throttle Tease | Vintage Motorcycle Apparel Campaign
1970’s Inspired T-Shirt Design, Branding & Lifestyle Imagery
Throttle Tease is a concept motorcycle apparel brand inspired by 1970s iron-on transfers, racing graphics, and blacklight poster art.
I developed the brand identity, created the shirt graphics, built retail-style product mockups, and produced a coordinated set of lifestyle campaign images. AI-assisted tools supported selected design and image-development stages, while the final artwork, integration, retouching, and presentation were completed through hands-on Photoshop work.
The result is a colorful, cohesive apparel campaign designed to feel distinctive, commercially usable, and immediately recognizable.
Brand Identity & Creative Direction: Developed the Throttle Tease name, logo, visual style, tone, and overall product direction.
Apparel Graphic Design: Created a coordinated series of retro motorcycle shirt designs using bold typography, bright color, and illustrated racing imagery.
Product Mockups: Applied each design to finished shirt presentations for a clear retail and ecommerce view.
Lifestyle Campaign Imagery: Integrated the apparel into motorcycle-focused lifestyle photography to show how the designs work in context.
Image Retouching & Finishing: Refined clothing, helmets, visors, backgrounds, color, and lighting to create a consistent campaign look.